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KMBN105: MARKETING MANAGEMENT

Course Outcomes:

Course Outcomes Course Descriptions Bloom’s taxonomy
CO1. Remember and Comprehend basic marketing concepts. Remembering ( k1)Knowledge ( K 2)
CO2. Understand marketing Insights on application of basic marketing concepts. Synthesizing ( K6)Comprehending(K3)
CO3. Able to Apply and develop Marketing Strategies and Plans Applying ( K 4)
CO4. Understand and Analyzing Business/ Consumer Markets and ability Identify & evaluate Market Segments and Targeting Analyzing ( K 5)
CO5. Develop skills to understand the current global and digital aspect of marketing. Evaluating ( K7)

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