B2B & Service Marketing

B2B & Service MarketingB2B & Service Marketing

S.No	Course Outcome	Blooms Taxonomy
1	CO1: Understand the nature of B2B marketing	Understand (K2)
2	CO2: Ability to create an integrated marketing communications plan which includes promotional strategies	Analyze (K4)
3	CO3: Define and apply knowledge of various aspects of managerial decision making related to pricing strategy and tactics.	Apply (K3) Analyze (K4)
4	CO4: Be able to identify critical issues related to service design, such as identifying and managing customer service experience, expectations, perceptions and outcomes.	Analyze (K4)
5	CO5: Use critical analysis to perceive service shortcomings in reference to ingredients to create service excellence.	Apply (K3)