| S.No |
Course Outcome |
Blooms Taxonomy |
| 1 |
CO1: Understand the three major influences on customer choice: the process of human decision making in a marketing context; the individual customer's make-up; the environment in which the customer is embedded. |
Understand (K2) |
| 2 |
CO2: Develop the cognitive skills to enable the application of the above knowledge to marketing decision making and activities. |
Create (K6) |
| 3 |
CO3: Be able to demonstrate how concepts may be applied to marketing strategy. |
Apply (K3) |
| 4 |
CO4: Apply an IMC approach in the development of an overall advertising and promotional plan. |
Apply (K3) |
| 5 |
CO5: Enhance creativity, critical thinking and analytical ability through developing an integrated marketing communication campaign. |
Analyze (K4) |
Connect on WhatsApp
